…To be a dopeman boy you must qualify
Don’t get high off your own supply
From a ki’ to a G it’s all about money
Ten piece for a champ, bass pipe comes free
If people out there are not hip to the fact
If you see somebody getting money for crack
N.W.A. ♦ Dopeman
You see crack-sales; BPM sees Investor Relations and Customer Relationship Management (CRM). Public Enemy said don’t believe the hype, Eazy E said don’t get hooked on your own product –don’t believe everything you are selling. Investor relations are critical. You need to give reasonable expectations and let’s face it Sarbanes-Oxley and the Fair Disclosure rules require it. Nonetheless, like CRM, investor relations are managed relationships. You are stoking the pipe that the public is smoking and if your give too much hype or not enough facts you can cause your base to flame out or over heat your position. You are responsible for keeping the pot at a manageable simmer. Like the FOMC looking for the goldilocks-economy, manage the expectations.
I even love the marketing tip for the CRM. Always have an added value. If your charging a heavy price for the product, throw in the “base pipe” gratis. It’s a relationship. If you want to have the client comeback give them a reason. They know when a value is added and will return where they think they are receiving value.
- EXPECTATIONS MUST BE MANAGED NOT DISCOUNTED
- RECOGNIZE AND ADD VALUE