‘cuz it’s all about money, ain’t a damn thing funny
You got to have a con in this land of milk and honey
Furious Five (Grandmaster Melle Mel and Duke Bootee or Grandmaster Flash and the Furious Five) (The Message ♦ [Album] (1982) )
One of the oldest aphorisms in hip hop, this line remains constant. The issue is not that the game is about cash at all costs, but there is actually more subtlety afoot here. Your world is the world of commerce, which is about more than cash, it is about effective salesmanship, marketing and yes, even customer relationship management (CRM). The perfectly efficient market governs the world of commerce, in theory. The reality is that this “land of milk and honey” that is the free marketplace is governed by something more insidious, “the con.” It is the angle, the marketing pitch, the mission statement and the management of perceptions of others – the CRM – that dictates who will remain above the fray. You must control your customer base by perpetually fine-tuning your pitch. If you don’t, your customer will be pinched. Eat your own lunch, before someone helps themselves.
- FREE CASH FLOW COMES FROM EFFECTIVE CRM
- FINE TUNE YOUR PITCH OR GET YOUR LUNCH & CUSTOMERS PINCHED