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Keep it simple + keep the competition lazy @ takeaway #41

        You listen to it, the concept might break you

‘Cause almost anyone can relate to…

Whoever’s out of hand, I’m give him handles

Light ’em up, blow ’em out like candles

Or should I just let him melt?

Then give him a hand so they can see how it felt…

Rakim (of Eric B. & Rakim);   ( I Know You Got Soul ♦ Paid in Full)

  The greatest complement to the conceptually innovative idea, process or product is that in its complexity it is easily consumable by the mass market.  You can have the brightest concepts, but if you cannot make it easy enough for a six year old to understand, how brilliant is the concept?  This is the BPM manager’s mission.  The results of six sigma analysis and market comparisons must be boiled down to an executable plan that can be achieved by all levels of the organization.  Keeping in the mind that the strength depends on that weakest link, the communication must penetrate all skill levels.

 The other BPM gem in this note is recognition of the competition.  Acknowledge and compliment the competition’s strengths.  It makes them lazy and causes them to rest on those laurels.  Praise stalls innovation, and BPM says that leaves you time to arbitrage that competition lag by developing your alternative course and making sure your team can execute this plan.

 BPM TAKEAWAY#41: 

  • GIVE THEM THE ROPE TO HANG THEMSELVES

  • MASTER THE ELEGANCE OF SIMPLICITY

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About codemizell

The Beats Per Management collective (“The BPM”) is curator for C.O.D.E Mizell and supports the repurposing of hip hop content for professional success. BPM consists of former Hip Hop junkies now living in the corporate world. BPM members carried milk crates of 12” records when “bpm” used to mean beats-per-minute for mixing music, now BPM members focus on Excel spreadsheets, legal briefs, power points, whiteboard-scribbling and business plans. BPM cannot shake the instant recall of Hip Hop lyrics. The good news is that BPM realized that these lyrics had application to its daily management concerns. BPM does not claim to have captured the true artist intent in its lyrical analysis, BPM seeks only to celebrate the role that hype-lyrics can play in the daily grind to get business done in the corporate world. This is not a glorification of urban pop-culture or a debate on the poetic merits of rap, we leave that to the literary critics and socio-political commentators. If you disagree with BPM send us your spin on the lyrics. We have an open mind, and hope you do. The “BPM Takeaways” dispense reminders for your business day. Hopefully, the next time a referenced-cut is heard on the radio, it will trigger your “Takeaway” and not just flashbacks to the music video. A quote-a-day will make you a better executive. BPM hopes to keep all advice short and to the point – Executive Summary Style. Technically the lyrics are “raps” and the culture of the genre is “hip hop” but lets not get overly technical -- substance not form that controls here. The point is you are putting that untapped knowledge to use. And to think they said that Hip-Hop would get you nowhere…puhhleasse. -Roscoe Waxx for BPM

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