***

Foot on the pedal – never ever false metal

Engine running hotter than a boiling kettle

My job’s ain’t a job – it’s a damn good time

Beastie Boys     ♦       No Sleep till Booklyn

 Are you a 9 to 5 slave?  Do you hold down the widget segment of the industry, and make parts for the sexier product?  If you feel that way about your position or status, you need to rethink what you do or why you are doing it.  This can’t be drudgery, it must be a love.  No one or entity has true success without passion.

The reality is that it is impossible to convince others to buy your product or service without selling them on the enthusiasm that you have for it.  Investors and executives gravitate to the positive momentum of those who are convinced of the love affair that they have found the elixir of life and corporate success.  I hope you are sending out that message . . . because I bet you dollars-to-donuts that the market leader in your game is having a damn good time!

 BPM TAKEAWAY#12:

• PASSION SELLS

• YOUR VOCATION MUST BE YOUR AVOCATION – work as hobby