~Today’s Tip: Steve Rubel: Remaining a Digital Native
UhhhRrrollin’ with my posse we’re gettin’ kinda’ bored–
there’s not another posse with more points scored–
. . ..Larry is the white guy people think he’s funny —
a real estate investa’ who makes a lot of money–
Clockin’ lots of dollas’ we all got gold–
cruzin’ in the Benz ain’t got no place to go—
Sir Mix-a-Lot ♦ My Posse’s on Broadway; Swass
This is the snapshot of the organization that needs to elevate its game to the next level. The SWASS crew had dominated its market of Seattle, long before Microsoft and Starbucks, and now needed to take its market national.
Okay to fully appreciate this song, you do have to recall the video image of the collection of characters riding around in the vehicle. They had the greatest mix of people. The organization was ethnically and fashionably diverse. Effective recruitment insured, that they appealed to a wide marketing demographic and brought a varied enough skill set to the table such that a wide array of problems can be solved. I am sure this is the first hip-hop crew that touted REIT or residential/commercial real estate investment. Even Kid Sensation brings some skill to the table. Listen to the track. The mixed bag of players is working for them. Got Diversity?
The critical point, however, is that there are no challenges left. They are bored with no place to go. Have you exhausted the challenges? If so, it’s time to take the firm to a new arena of challenge. If not, you will be hanging out at the coffee machine or cruising Broadway until they downsize you out of existence or sell your organization down the river.
CHALLENGES ARE DIVERSE, IS YOUR ORGANIZATION?
WHEN YOU FEEL LIKE YOU HAVE PLATEAUED ITS TIME TO ELEVATE YOU FIELD OF PLAY
VIDEO BONUS: Prahalad: Complex People Solve Complex Problems
It’s that point in the year to evaluate what’s best for next year. Are you in or looking at the front door?