Author Archives: codemizell

Takeaway #24 networking vs. not working as inspired by #JungleBrothers

***Struggle to live (struggle to live) struggle to survive

Struggle (struggle) just to stay alive

‘Cause inside the jungle, either you do or you die

You got to be aware, you got to have the jungle eye

Take it from a brother who knows my friend

The animals, the cannibals will do you in***

Jungle Brothers ♦ Straight Out the Jungle; Straight Out the Jungle

 

This is as basic as Grandmaster Flash’s message but in a different vain.  Yes, this is the Hobbes view of the market world that makes it short, nasty and brutish for most of us.  You need to perpetually look over your shoulder because you are likely to be eliminated.  That is the defensive, paranoid view of the situation.  More positively, most of us think defensively rather than proactively.  When you realize that that it is hard to stay in the game, much less get ahead, without perpetual effort, you learn why being proactive is critical.  It is similar to the old answer to the riddle Q:  What is the opposite of networking?  A: Not working.  You have to be out in the mix just to keep up with the competition.

BPM TAKEAWAY#24:

  • IT’S WORK JUST TO MAINTAIN, MUCH LESS GET AHEAD

  • STAY SHARP

  

BONUS: On the power of social networks click here to see – Anil Dash’s Mission

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Takeaway #166: the Sticky Product Offering

***

I crave hip hop til I be in my grave

Save enslaved to the pine box

My rhyme knocks on your door

Let me in, I climb up the stairs

And I be up in ya attic, second story

My second story will bless ya territory

  Atoms Family  (Cryptic, Delta, Vast Aire, Vordul Freestyle)

Takeaway 166:  Is your product offering compelling enough to not only engage your consumer but build habituation?  We want to avoid churn today and increase average-revenue-per-user.  Churn Down, ARPU Up…like the pistons on a well run engine….  Make your product sticky.

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Collaboration equals Innovation

Takeaway 230:  Collaboration is not simply a combination of two sets of resources – it is risk at creating something new.  Chocolate and Peanut Butter is not Chocolate and Peanut Butter – it’s a Reese’s Cup.  We know the synergy truism 1+1=3…but it can be (-1) or (+5) as well.  Collaboration=Risk=Innovation —  Hence the “venture” in joint venture.  We salute the risk in innovation today, with its latest chapter: Elvis-Costello-and-Roots-live!-Brooklyn-Bowl-2013

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