“They praised the music – this time they play the lyrics”– Chuck D
Takeaway #2 (Interpretation): After a generation of lyrics and beats, there must be some residual value to this street-knowledge. BPM is seeking to up the ante on the expected return on investment (ROI) on this latent recall resource. We are mining beats and rhymes for business knowledge.
Disclaimer: BPM does not glorify urban pop-culture or debate the poetic merits of Rap Music. We leave that to the literary critics, socio-political commentators and pundits. If you disagree with BPM send us your spin on the lyrics. We have an open mind, and hope you do too.