***

I crave hip hop til I be in my grave

Save enslaved to the pine box

My rhyme knocks on your door

Let me in, I climb up the stairs

And I be up in ya attic, second story

My second story will bless ya territory

  Atoms Family  (Cryptic, Delta, Vast Aire, Vordul Freestyle)

Takeaway 166:  Is your product offering compelling enough to not only engage your consumer but build habituation?  We want to avoid churn today and increase average-revenue-per-user.  Churn Down, ARPU Up…like the pistons on a well run engine….  Make your product sticky.