***Mr. Fash-ion, that style never last long
The harder you flash, the harder you get flashed on
There’s hunger in the street that is hard to defeat
Many steal for sport, but more steal to eat
Cat’s heavy at the weigh-in, and he’s playing for keeps
Don’t sleep, they’ll roll up in your passengers seat***
Mos Def ♦Got; Black on Both Sides (1999)
The maxim: Eat your lunch or someone will eat it for you. Management does not want to enter the industry because it fears that it will lead to cannibalization of its current market share. The sad fact is that if the expansion step is not taken, there is a greater chance that the company will have an even greater market share taken by the current competition seeking any incremental revenue advantage possible. In the best market, there are always the hungry few. The scary part is that it only takes one desperate player to take a huge bite out of your piece of the pie.
The other reality is that overplaying your hand (“hard flashing”) can only make the desperate and hungry seek to “flash on” you that much harder. If you perpetually view investor relations as telling people how large your market share is, then you can view it as the same as putting a big red “X” on your back as a target for the competition. And it is not just the competition. The target is on the back for government regulators and agencies looking to make an example of you as one of the fat cats. You can get jacked from the passenger’s side of your ride by anybody.
FEAR HUNGER NOT CANNIBALIZATION
GET A LOW PROFILE, DON’T GET PROFILED