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Takeaway #27: Mangaged Expectations and Recognized Value via #N.W.A.

To be a dopeman boy you must qualify

Don’t get high off your own supply

From a ki’ to a G it’s all about money

Ten piece for a champ, bass pipe comes free

If people out there are not hip to the fact

If you see somebody getting money for crack

he’s the

N.W.A.      ♦    Dopeman

You see crack-sales; BPM sees Investor Relations and Customer Relationship Management (CRM).  Public Enemy said don’t believe the hype, Eazy E said don’t get hooked on your own product –don’t believe everything you are selling.  Investor relations are critical.  You need to give reasonable expectations and let’s face it Sarbanes-Oxley and the Fair Disclosure rules require it.  Nonetheless, like CRM, investor relations are managed relationships.  You are stoking the pipe that the public is smoking and if your give too much hype or not enough facts you can cause your base to flame out or over heat your position.  You are responsible for keeping the pot at a manageable simmer.  Like the FOMC looking for the goldilocks-economy, manage the expectations. 

I even love the marketing tip for the CRM.  Always have an added value.  If your charging a heavy price for the product, throw in the “base pipe” gratis.  It’s a relationship.  If you want to have the client comeback give them a reason.  They know when a value is added and will return where they think they are receiving value.





About codemizell

The Beats Per Management collective (“The BPM”) is curator for C.O.D.E Mizell and supports the repurposing of hip hop content for professional success. BPM consists of former Hip Hop junkies now living in the corporate world. BPM members carried milk crates of 12” records when “bpm” used to mean beats-per-minute for mixing music, now BPM members focus on Excel spreadsheets, legal briefs, power points, whiteboard-scribbling and business plans. BPM cannot shake the instant recall of Hip Hop lyrics. The good news is that BPM realized that these lyrics had application to its daily management concerns. BPM does not claim to have captured the true artist intent in its lyrical analysis, BPM seeks only to celebrate the role that hype-lyrics can play in the daily grind to get business done in the corporate world. This is not a glorification of urban pop-culture or a debate on the poetic merits of rap, we leave that to the literary critics and socio-political commentators. If you disagree with BPM send us your spin on the lyrics. We have an open mind, and hope you do. The “BPM Takeaways” dispense reminders for your business day. Hopefully, the next time a referenced-cut is heard on the radio, it will trigger your “Takeaway” and not just flashbacks to the music video. A quote-a-day will make you a better executive. BPM hopes to keep all advice short and to the point – Executive Summary Style. Technically the lyrics are “raps” and the culture of the genre is “hip hop” but lets not get overly technical -- substance not form that controls here. The point is you are putting that untapped knowledge to use. And to think they said that Hip-Hop would get you nowhere…puhhleasse. -Roscoe Waxx for BPM

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