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Lessons in Discretion as takeaway 5

News reporters, invade my borders If I think it I won’t say it, you might have a recorder

Run-D.M.C.   (Can You Rock It Like This King of Rock)

There are two schools of thought:  Work the Media and Avoid the Media.  Choose your poison, but be aware of the consequences.  Once you have said it; you cannot take it back.  It is either going to be repeated and distorted or it is going to be remembered.

For you pro-media types, remember that people who live in the spotlight get burned by it.  The press will take you down the first opportunity it gets.  BPM used media loosely here to mean any kind of publicity or announcement in .  This includes tooting your own horn too loudly at big meetings and broadcasting from the water cooler.

People like to repeat what you said, and they like to repeat it to the last person you want to have hear it (and at exactly the time you don’t want them to hear about it). You mouth off to your buddy that the mail room is slow and soon you are getting dirty looks from the delivery folks and your packages never seem to make it to your office or your Fedex’s always miss the cut-off.

For people who do not like publicity, recognize that you may never get where you want to be without any self-promotion.  You can’t live under a rock and still stay above the radar.  People need to know that you were part of the team that got X-project done.  It’s a feather in your cap.  Just make sure that when you are broadcasting, that you make everyone look good.  It is not the time to look small and single out anyone in a negative light.  You want to be remembered come promotion time and forgotten come layoff time.

If you are talking to the public, be above the small-minded comments of the disgruntled player.  If your expertise is corporate communications, investor relations or an analogous public relations capacity, we assume you know better – but a reminder is always helpful.




About codemizell

The Beats Per Management collective (“The BPM”) is curator for C.O.D.E Mizell and supports the repurposing of hip hop content for professional success. BPM consists of former Hip Hop junkies now living in the corporate world. BPM members carried milk crates of 12” records when “bpm” used to mean beats-per-minute for mixing music, now BPM members focus on Excel spreadsheets, legal briefs, power points, whiteboard-scribbling and business plans. BPM cannot shake the instant recall of Hip Hop lyrics. The good news is that BPM realized that these lyrics had application to its daily management concerns. BPM does not claim to have captured the true artist intent in its lyrical analysis, BPM seeks only to celebrate the role that hype-lyrics can play in the daily grind to get business done in the corporate world. This is not a glorification of urban pop-culture or a debate on the poetic merits of rap, we leave that to the literary critics and socio-political commentators. If you disagree with BPM send us your spin on the lyrics. We have an open mind, and hope you do. The “BPM Takeaways” dispense reminders for your business day. Hopefully, the next time a referenced-cut is heard on the radio, it will trigger your “Takeaway” and not just flashbacks to the music video. A quote-a-day will make you a better executive. BPM hopes to keep all advice short and to the point – Executive Summary Style. Technically the lyrics are “raps” and the culture of the genre is “hip hop” but lets not get overly technical -- substance not form that controls here. The point is you are putting that untapped knowledge to use. And to think they said that Hip-Hop would get you nowhere…puhhleasse. -Roscoe Waxx for BPM

One response to “Lessons in Discretion as takeaway 5

  1. The opposite is to live as a light under a bushel- not good. Promote without being the G.O.A.T.

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