“Cause we are strictly business and we also got our pride
And if you don’t like it, I suggest you break wide
Suckers steady looking for the m-o-n-e-y and
Thinking that illegal is the best way, so they dying
I ain’t got time to see a fiend fiend out
To give up all his money, and he giving what he got
That’s the way I am, MC Breed cannot be different
Never change my ways for the world or the government“
MC Breed & DFCAin’t No Future In Yo’ Frontin’ (1995)
Over a decade before we heralded the return of the Motor-City (and its how-we-do culture), Breed and DFC put Michigan on the Hip-Hop map, but also provided touchstones for walking-the-talk. You have to be able to walk away from a deal and keep your “pride.” This ability is critical to make sure that you stay on mission statement and within the organization’s core competency. You have to let people “break wide if they do not fit in your game plan. It is synonymous with the old maxim that you have to stand for something or else you will fall for anything.
Recognize, however, that you cannot change your fundamental DNA as an organization. You can expand and recast your brand, but you cannotcompletely change the essence. If you are a car maker, you will always be a car maker. You may change the style or the type of cars you make. You may target different demographics but you will still do that fundamental thing. You can be a friendly manager or a difficult manager, but you are the manager, don’t become the customer – just satisfy the customer’s needs, by walking-the-talk.
The Beats Per Management collective (“The BPM”) is curator for C.O.D.E Mizell and supports the repurposing of hip hop content for professional success. BPM consists of former Hip Hop junkies now living in the corporate world. BPM members carried milk crates of 12” records when “bpm” used to mean beats-per-minute for mixing music, now BPM members focus on Excel spreadsheets, legal briefs, power points, whiteboard-scribbling and business plans.
BPM cannot shake the instant recall of Hip Hop lyrics. The good news is that BPM realized that these lyrics had application to its daily management concerns.
BPM does not claim to have captured the true artist intent in its lyrical analysis, BPM seeks only to celebrate the role that hype-lyrics can play in the daily grind to get business done in the corporate world. This is not a glorification of urban pop-culture or a debate on the poetic merits of rap, we leave that to the literary critics and socio-political commentators.
If you disagree with BPM send us your spin on the lyrics. We have an open mind, and hope you do.
The “BPM Takeaways” dispense reminders for your business day. Hopefully, the next time a referenced-cut is heard on the radio, it will trigger your “Takeaway” and not just flashbacks to the music video.
A quote-a-day will make you a better executive. BPM hopes to keep all advice short and to the point – Executive Summary Style.
Technically the lyrics are “raps” and the culture of the genre is “hip hop” but lets not get overly technical -- substance not form that controls here. The point is you are putting that untapped knowledge to use.
And to think they said that Hip-Hop would get you nowhere…puhhleasse.
-Roscoe Waxx for BPM