I’m genuine like Gucci, raw like sushi
Big Daddy Kane Raw ♦ Long Live the Kane
Speak less, say more. There is a beauty to this Strunk & White concise statement that can only be destroyed by commentary.
BPM thinks of the essence of branding when hearing this line. The succinct couplet tells BMP who e Kane is. He is a quality item. He certainly is not one of the knock-off Rolexes and Louis Vuitton bags that littered the streets of New York and Venice when he wrote this line. He is the genuine article. Moreover, he has texture and taste. Taste the wasabi and know that he is potent. It is beautiful.
How many of us can say the same for our practice and our own corporate brand. Do you say too much in memoranda and meetings? Does your PowerPoint deck have too made slides? Sometimes, the talkative dilute efficacy by speaking too much and really saying nothing … all sound and fury.
Does your communication and tagline succinctly address the fullness of your brand? Let this be a model to tightening your expression for the most impact.
Do you understand BPM’s take? If so, here is a takeaway for you.
MANAGE THE BRAND
SPEAK LESS – SAY MORE