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wwfd?what would fifty do? earnings per share + incremental revenue


holla in New York them . . . tell ya I’m loco And the plan is to put the rap game in a choke hold I’m fully focused man, my money on my mind Got a mill’ out the deal and I’m still on the grind…

50 Cent      In Da Club  ♦  Get Rich or Die Tryin’

                    Okay, what modern rap tune is not about making money?  This one is too.  It is also about planning and discipline.  It has what many executives do not – a mission statement and commitment to execution.  People discourage you, criticize you, and call you loco, once you tell them your aspirations.  Maybe you should play your cards closer to your vest and not let them know your game plan.  You should however not lose sight of the plan even after you initially have a modicum of success.  “50” is in the grind beyond the million-mark.  I think it best that you stay similarly focused beyond the level of immediate success.   This is true of institutions as well as people.

                    Everyone recalls the company that turns a profit or cashes in on an IPO and suddenly loses the mission focus, by creeping into new tangential industries or straying for its “core competency” for a sexier endeavor.  The company dilutes its resources and never realizes the full potential that comes from focus and grinding it out in the area of expertise.  When you fail to grind it out, you leave money on the table.  WWFD – What would 50 do?




NOTE: I addition to @The50thLaw, when BPM thinks of this cut, it is reminded of all of those who grind in the early stages.  BPM thinks of guys like Jon Shecter/@SheckyGreen (Philly-kid) and David Mays (DC-kid) making flyers and calling them the Source Magazine.  BPM stopped reading it beyond the $1.95 days, but salutes those who worked to actually make it a “Hip Hop Bible”…into the $4 days.  There are countless stories (Rush, Jay-Z, etc.) like this, but the lesson is the same…there is no easy money…just incremental dollars, cents and common sense a little bit at a time.

About codemizell

The Beats Per Management collective (“The BPM”) is curator for C.O.D.E Mizell and supports the repurposing of hip hop content for professional success. BPM consists of former Hip Hop junkies now living in the corporate world. BPM members carried milk crates of 12” records when “bpm” used to mean beats-per-minute for mixing music, now BPM members focus on Excel spreadsheets, legal briefs, power points, whiteboard-scribbling and business plans. BPM cannot shake the instant recall of Hip Hop lyrics. The good news is that BPM realized that these lyrics had application to its daily management concerns. BPM does not claim to have captured the true artist intent in its lyrical analysis, BPM seeks only to celebrate the role that hype-lyrics can play in the daily grind to get business done in the corporate world. This is not a glorification of urban pop-culture or a debate on the poetic merits of rap, we leave that to the literary critics and socio-political commentators. If you disagree with BPM send us your spin on the lyrics. We have an open mind, and hope you do. The “BPM Takeaways” dispense reminders for your business day. Hopefully, the next time a referenced-cut is heard on the radio, it will trigger your “Takeaway” and not just flashbacks to the music video. A quote-a-day will make you a better executive. BPM hopes to keep all advice short and to the point – Executive Summary Style. Technically the lyrics are “raps” and the culture of the genre is “hip hop” but lets not get overly technical -- substance not form that controls here. The point is you are putting that untapped knowledge to use. And to think they said that Hip-Hop would get you nowhere…puhhleasse. -Roscoe Waxx for BPM

4 responses to “wwfd?what would fifty do? earnings per share + incremental revenue

  1. Yes, yes, “Stay focused beyond the level of immediate success.” Long term. Absolutely. Really like second paragraph. Must hold fast to core principles; cashing in quick leaves work undone “money on the table” and is irresponsible (if you’re a dreamer trying to change the world!). Learning a lot here (Took me a minute — just one– to figure out what WWFD meant!) and on associated sites. Devising new strategies but making sure to keep it moving… Good stuff.

    Guess I could have just summed up my comments by saying, “Tru dat!”

  2. All good….folks just checking in should also check out….lots to learn there….

  3. Aw… thanks! Actually finally watching/listening to your Harvard Hip-Hop talk now (hated missing that). Hip hop as a “common language” yes – cultural connections. Love your comments (26:00 – 26:15) about the need to have POC involved in business side and inclusivity (56:00 – 57:24). Your work in this area = admirable. Loved the “rhyme therapy” question (great answer) near end.

    I have deep academic roots but, wow, I just don’t fit in. OMG! WTH? Ok, so here’s questions I would have asked as moderator: (1) In what ways has hip-hop helped you build or extend your community within the business world and how has it influenced your outreach efforts? (2) Hip-hop is so edgy, in what ways does that edginess influence/shape your daily work environment? (3) What connection do you see between the global business community (multinationals) and the culture of hip-hop? (4) What are key areas of convergence/divergence between hip hop and business? (You answered this but the question should have been more pointed to allow you to draw broader strokes that could have given more nuance to the Q&A) and (5) Where does scholarship end and entrepreneurship begin? What lessons should we be learning outside the classroom?

    I mean geesh, Prof is smart as a tack I’m sure but where’s the energy? How ya gonna talk about hip hop (and archive it… well, LOL THAT’s the thing!) and not exude energy and vibe? I know you can’t answer these questions here! They’re “rhetorical” until you’re in NYC and I can treat you to lunch! Ha!

    I’m thinking you should have rhyme therapy sessions at work to loosen up new-bees (You’re hiring interns, right?) and fire up regular employees; get them stoked for the week and pumped for key meetings, discussions, etc., but then you’d need major Bikram after. We’ll call it, “Shout Ouch!”


  4. Great site, thanks for share this article with us

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