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Takeaway #10: Protecting Customers and FreeCash Flow with GrandMaster Flash and the Furious 5


‘cuz it’s all about money, ain’t a damn thing funny

You got to have a con in this land of milk and honey

Furious Five (Grandmaster Melle Mel and Duke Bootee or Grandmaster Flash and the Furious Five)    (The Message  ♦     (1982) )


One of the oldest aphorisms in hip hop, this line remains constant.  The issue is not that the game is about cash at all costs, but there is actually more subtlety afoot here.  Your world is the world of commerce, which is about more than cash, it is about effective salesmanship, marketing and yes, even customer relationship management (CRM).  The perfectly efficient market governs the world of commerce, in theory.  The reality is that this “land of milk and honey” that is the free marketplace is governed by something more insidious, “the con.”  It is the angle, the marketing pitch, the mission statement and the management of perceptions of others – the CRM – that dictates who will remain above the fray.  You must control your customer base by perpetually fine-tuning your pitch.  If you don’t, your customer will be pinched.  Eat your own lunch, before someone helps themselves. 





Extra Note: on the Message


About codemizell

The Beats Per Management collective (“The BPM”) is curator for C.O.D.E Mizell and supports the repurposing of hip hop content for professional success. BPM consists of former Hip Hop junkies now living in the corporate world. BPM members carried milk crates of 12” records when “bpm” used to mean beats-per-minute for mixing music, now BPM members focus on Excel spreadsheets, legal briefs, power points, whiteboard-scribbling and business plans. BPM cannot shake the instant recall of Hip Hop lyrics. The good news is that BPM realized that these lyrics had application to its daily management concerns. BPM does not claim to have captured the true artist intent in its lyrical analysis, BPM seeks only to celebrate the role that hype-lyrics can play in the daily grind to get business done in the corporate world. This is not a glorification of urban pop-culture or a debate on the poetic merits of rap, we leave that to the literary critics and socio-political commentators. If you disagree with BPM send us your spin on the lyrics. We have an open mind, and hope you do. The “BPM Takeaways” dispense reminders for your business day. Hopefully, the next time a referenced-cut is heard on the radio, it will trigger your “Takeaway” and not just flashbacks to the music video. A quote-a-day will make you a better executive. BPM hopes to keep all advice short and to the point – Executive Summary Style. Technically the lyrics are “raps” and the culture of the genre is “hip hop” but lets not get overly technical -- substance not form that controls here. The point is you are putting that untapped knowledge to use. And to think they said that Hip-Hop would get you nowhere…puhhleasse. -Roscoe Waxx for BPM

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