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Takeaway #29: Diversify to elevate your game – inspired by Sir Mix-a-Lot


UhhhRrrollin’ with my posse we’re gettin’ kinda’ bored–

there’s not another posse with more points scored–

. . ..Larry is the white guy people think he’s funny —

a real estate investa’ who makes a lot of money–

Clockin’ lots of dollas’ we all got gold–

cruzin’ in the Benz ain’t got no place to go—


Sir Mix-a-Lot     My Posse’s on Broadway Swass

This is the snapshot of the organization that needs to elevate its game to the next level.  The SWASS crew had dominated its market of Seattle, long before Microsoft and Starbucks, and now needed to take its market national. 

Okay to fully appreciate this song, you do have to recall the video image of the collection of characters riding around in the vehicle.  They had the greatest mix of people.  The organization was ethnically and fashionably diverse.  Effective recruitment insured, that they appealed to a wide marketing demographic and brought a varied enough skill set to the table such that a wide array of problems can be solved.  I am sure this is the first hip-hop crew that touted REIT or residential/commercial real estate investment.  Even Kid Sensation brings some skill to the table.  Listen to the track.  The mixed bag of players is working for them.  Got Diversity?

            The critical point, however, is that there are no challenges left.  They are bored with no place to go.  Have you exhausted the challenges?  If so, it’s time to take the firm to a new arena of challenge.  If not, you will be hanging out at the coffee machine or cruising Broadway until they downsize you out of existence or sell your organization down the river.





VIDEO BONUS: Prahalad: Complex People Solve Complex Problems

About codemizell

The Beats Per Management collective (“The BPM”) is curator for C.O.D.E Mizell and supports the repurposing of hip hop content for professional success. BPM consists of former Hip Hop junkies now living in the corporate world. BPM members carried milk crates of 12” records when “bpm” used to mean beats-per-minute for mixing music, now BPM members focus on Excel spreadsheets, legal briefs, power points, whiteboard-scribbling and business plans. BPM cannot shake the instant recall of Hip Hop lyrics. The good news is that BPM realized that these lyrics had application to its daily management concerns. BPM does not claim to have captured the true artist intent in its lyrical analysis, BPM seeks only to celebrate the role that hype-lyrics can play in the daily grind to get business done in the corporate world. This is not a glorification of urban pop-culture or a debate on the poetic merits of rap, we leave that to the literary critics and socio-political commentators. If you disagree with BPM send us your spin on the lyrics. We have an open mind, and hope you do. The “BPM Takeaways” dispense reminders for your business day. Hopefully, the next time a referenced-cut is heard on the radio, it will trigger your “Takeaway” and not just flashbacks to the music video. A quote-a-day will make you a better executive. BPM hopes to keep all advice short and to the point – Executive Summary Style. Technically the lyrics are “raps” and the culture of the genre is “hip hop” but lets not get overly technical -- substance not form that controls here. The point is you are putting that untapped knowledge to use. And to think they said that Hip-Hop would get you nowhere…puhhleasse. -Roscoe Waxx for BPM

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