Takeaway #144 Murs + 9th Wonder inspire lessons in Goodwill and pricing power


You must give respect to get respected

Treat others how you wish to be treated

You give what you get and the cycle is completed ***

 Murs & 9th Wonder     Pusshhhhh

Takeaway 144:  Golden Rule is obvious, but the fact that it is a cyclical environment that allows for recycling of goodwill is lost.  It is not zero-sum gain.  Remember it is not always an exchange for an exchange.  Goodwill builds overtime.  It becomes more valuable the more you do it.  It takes time because good will builds your reputation.  Your reputation builds your brand.  Your brand is the product that allows you to be valued at a premium.  Give to get.

Takeaway #35 on Knowledge and Goodwill via #brandnubian + @lordjamar

Now, the civilized man’s main goal is to teach

And I try to achieve this with verbal outreach

in my community, and all outlaying counties

Spread the message of good with my Now Rule mighty

Step up to the right, dispense and be known

Remember what I said is to teach your own

at home first, and as we disperse

I sparks your head like a cloudburst…

Brand Nubian   ♦     Concerto in X Minor

The organization survives not just on ROI or decimating the competition.  The organization survives because it has trained and mentored its less seasoned members and prepares for succession.  An entity becomes a living, breathing perpetual force because it does not rely on one individual but upon a process and mechanism for fostering continuity and perpetuity the mission statement.  This starts first by teaching your own at home.  Do you have a formal mentoring program?  Do you have a succession or business continuity plan?  Do you have an institutionalized mechanism for passing on the institution’s historical knowledge or is that knowledge capital depleted when individual’s leave?  The best organizations answer “yes” to all of the above.

This involves spreading knowledge in the community.  Speak at professional gatherings and panels.  This increases your and your organization’s profile.  It builds good will and encourages others to share valuable insights and successes with you and your firm.  The returns are many and often intangible and indirect, but bountiful in infinite ways.




Extra: Bonus Read – Giver not Taker

Note:  thanks @lordjamar