Takeaway #217:  Lessons on détente.   You must be equipped with lawyers and sales people willing to take the fight to the competition – remain strapped.  Do not, however, give empty threats.  Threats must be backed by credibility.  The reason détente works is because each party actually believes the other is willing to pay the ultimate sacrifice.  Do not threaten a law suit or a competitive activity unless you are ready, willing and able to execute.