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Attack on brand equity is ultimately an attack on real cash flows

      They tried to tell me that aliens built the pyramids

For every inch they cut the nose off the Sphinx

I make my jeweler add a few more links

 Kanye West    Chain Heavy

 Takeaway #162:  An assault on your mission statement is an assault on your brand equity.  If you permit the competition to chip away at the core strategy and consumer recognized asset you are effectively allowing them to depreciate your asset without your gaining any of the tax advantages of the competition imposed amortization.  It turns into a goodwill write-off, not a non-cash addition back to your EBITDA multiple.  Accordingly, you will have to find a new way to add to the value and beef up the real cash flows.  Add back the links…

About codemizell

The Beats Per Management collective (“The BPM”) is curator for C.O.D.E Mizell and supports the repurposing of hip hop content for professional success. BPM consists of former Hip Hop junkies now living in the corporate world. BPM members carried milk crates of 12” records when “bpm” used to mean beats-per-minute for mixing music, now BPM members focus on Excel spreadsheets, legal briefs, power points, whiteboard-scribbling and business plans. BPM cannot shake the instant recall of Hip Hop lyrics. The good news is that BPM realized that these lyrics had application to its daily management concerns. BPM does not claim to have captured the true artist intent in its lyrical analysis, BPM seeks only to celebrate the role that hype-lyrics can play in the daily grind to get business done in the corporate world. This is not a glorification of urban pop-culture or a debate on the poetic merits of rap, we leave that to the literary critics and socio-political commentators. If you disagree with BPM send us your spin on the lyrics. We have an open mind, and hope you do. The “BPM Takeaways” dispense reminders for your business day. Hopefully, the next time a referenced-cut is heard on the radio, it will trigger your “Takeaway” and not just flashbacks to the music video. A quote-a-day will make you a better executive. BPM hopes to keep all advice short and to the point – Executive Summary Style. Technically the lyrics are “raps” and the culture of the genre is “hip hop” but lets not get overly technical -- substance not form that controls here. The point is you are putting that untapped knowledge to use. And to think they said that Hip-Hop would get you nowhere…puhhleasse. -Roscoe Waxx for BPM

2 responses to “Attack on brand equity is ultimately an attack on real cash flows

  1. Presenting on “brand equity” in Sweden in June. I’ll be discussing “nation branding” and the capital value of blues-based jazz. Essentially, I’ll be addressing the strategy of using blues-based jazz to grow equity in the US “brand” and it use it to leverage strength diplomatically and relating this to the associated continued rise of the music industry’s global concentration index. Struggle is to prevent blues-based jazz from being what you term a “good will write off.” The notion of adding value back into EBITDA (adding aback the links) is a matter of reclaiming or reasserting national integrity in diplomatic spheres and in the midst of shared power and rising economies (BRICs). Measuring this, in part, by looking at diplomatic engagement in emerging democracies and associated new partnerships in emerging markets.

    But here’s the thing for business (as you note) — its like resilience in that businesses seeking to retain viability and grow in changing market conditions need to continuously reassert their brand and make sure it doesn’t get lost or cut off in the effort to fend off competition. “The fire in the forging process does not destroy the metal that becomes the sword” (Albert Murray again).

  2. Looking forward to the findings from Sweden…BPM.

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