Takeaway #11: Ice Cube inspires mission statement discipline


When you first start rhyming

It started off slow and then you start climbing

But it wasn’t fast enough I guess

So you gave your other style a test

You was hardcore hip-hop

Now look at yourself, boy you done flip-flopped


Ice Cube       True to the Game; Death Certificate (1991)


One of the hardest lessons in the corporate world is determining how to excel without selling out.  I don’t mean, without cashing out – I mean without abandoning your core competency or mission statement.  Companies expand into different industries and sectors while telling the investment community that in fact it is a related, vertical or horizontal integration move.  Executives turn into social climbers and status seekers shunning the fundamental diligence and thoughtfulness that created their original success. 

This is not to say that people should be change adverse.   New styles and new methods are the heart of innovation, which is the corporate driver – soul of success.  However, innovative methods do not justify abandoning a fundamental corporate mission.  Keeping it real, does not have to be keeping it real dumb.  Just don’t lose your focus.  I suppose Steve Jobs would say, “stay crazy, stay wild.” 




Bonus Video:  Developing the CEO in You

Inventory management + the benefits of bundled products -“according to N.W.A.” [!]


To be a dopeman, boy, you must qualify

Don’t get high off your own supply

From a ki’ to a G it’s all about money

Ten piece for a champ, bass pipe comes free

N.W.A.     Dopeman

Takeaway 149:  Discipline on margins is critical.  And inventory management is essential.  Also, nice bundling of complementary products may differentiate you from the other commodity business competitors.

#125 on consistency via #icecube

They music so fluffy, I’ma stay gutter

That shit is kind of popcorn, my shit is so butter

My style never change, in 22 summers

Straight independent, and doing my numbers

Ice Cube It Takes A Nation

Takeaway 125:   Core competency is king.  Stay the course.  Can you really fault meeting expectations and guidance consistently?  Like a Goldman Sachs whisper number…correction…a steady, boring dividend….be butter.

Also note: Core Values Exemplified:  the-revenge-of-speakerboxxx-how-big-boi-flipped-the-outkast-script