Takeaway #100 on the leverage of understatement via #Too$hort

I know those who ain’t got it, feel like they want it

And those who got it ain’t really gotta flaunt it

Too $hort Playa

 Takeaway 100:  A great reminder for any negotiation – understatement reflects true leverage.  Just as it is easier to get a loan when you don’t need it, people want to work with the one that does not need them…they have got to have it.