Takeaway#18: To Zig When Others Zag

….The revolution will not go better with Coke.

The revolution will not fight the germs that cause bad breath.

The revolution WILL put you in the driver’s seat.

The revolution will not be televised,

 

WILL not be televised, WILL NOT BE TELEVISED.

 

The revolution will be no re-run brothers;

The revolution will be live…….

 

Gil Scott-Heron The Revolution Will Not be Televised

 

#18: Like the Last Poets, Gil Scott-Heron stands in the pantheon of innovators that gave birth to rap.  Hip-Hop owes a debt of gratitude to this innovation.  His words are a reminder that innovation will not be broadcast to you while you sit at home with a beer and potato chips.  Your new idea will come in real time, but will not be served to the masses or else it would not be a revolutionary idea.  You will have to recognize change by being attune and in the moment.  Yes, you will need to zig, while the others are zagging.

Also revisit your marketing tagline.  Does it stay with the consumer?  That Coke tag is over three decades old and still is recognizable.  We do not even have to say Listerine, because it is synonymous with the second line.  Is your tagline or elevator speech that memorable?  Does it resonate or is it forgotten?

BPM TAKEAWAY#18:

  • THE NEW THING WILL TAKE WORK

  • CHANGE REQUIRES THOUGHT

Takeaway #100 on the leverage of understatement via #Too$hort

I know those who ain’t got it, feel like they want it

And those who got it ain’t really gotta flaunt it

Too $hort Playa

 Takeaway 100:  A great reminder for any negotiation – understatement reflects true leverage.  Just as it is easier to get a loan when you don’t need it, people want to work with the one that does not need them…they have got to have it.

Takeaway #185: inventory and roi via #yungjoc

It’s just another day at the coffee shop

We selling everything, down to the shoes and watch

No knock ‘cause we only serve the best

Oh yeah my coffee shop is cheaper than the rest!

I’m taking orders, tell me who’s next

Only cash, no credit, no checks

You wanna triple your knot? Invest in our stock

And now we doing numbers, just like the close-out

Make sure to shop with me, before it’s sold out

 

Yung Joc f/ Gorilla Zoe  ♦  Coffee Shop

Takeaway #185:  Today, let’s clear your inventory rapidly, whatever it is.  Low price and cash flow make a vehicle that signal hard to dispute ROI.  Es Simple, no? Not really, but think about it.

Takeaway #101: Corporate Culture via #Wu-Tang

You can’t…

Scheme your life away

Cause your seeds grow up the same way

 Wu-Tang Clan A Better Tomorrow

Takeaway 101:  Your corporate culture is a direct result of your leadership.  Exhibit less than integrity and your team and successors will do the same.  You and the enterprise cannot grow from a flawed foundation.

Takeaway #42: E-40 on Equity as King

Sometimes it’s cool to floss

But don’t buy an eighty-five thousand dollar car

Before you buy a house . . .

And now you wanna call me hardcore

While I be stepping out the shower on a marble floor

I paid the IRS taxes send FedEx and faxes

E-40   (E-40, Too $hort) Rapper’s Ball

 In media, the debate is whether Content is King or the Distribution is King.  It doesn’t really matter, in either scenario; the commonality is ownership of something that builds equity.  There is no joy in betting the farm on depreciating assets:  flashy cars, soon obsolete technology or the like.  These are the items that are subject to lease.  No one buys the fax and copier machine.  You make buy the firm’s building.

 There is also no job to big or small for the manager.  If taxes have to get paid or someone has to stay late to get a FedEx package out the door, the manager has to be willing to roll up the sleeves and get it done and convey that culture throughout the organization.  Who will do the dirty work if they do not believe the leader will do what it takes when the crunch comes.  BPM says managers are only managers when other people are willing to follow.  Other people follow when they realize that you are committed to getting done whatever needs to get done.

BPM TAKEAWAY#42:

  • EQUITY IS KING

  • NO JOB TOO BIG OR SMALL