…I got million dollar dreams and federal nightmares . ..
We pop Cris’ . . ., and still drink beer . . .
Young Jeezy♦And Then What
Comply, comply, comply…. You will grow and expand. As you profit, your reporting obligations and regulatory obligations will also ratchet up. If it is the IRS, then you better pay every last dime owed. If it is Sarbanes-Oxley corporate reporting, then there is no room to skip steps. The bottom line is that in most cases, good faith attempt at compliance provides some safe-harbor defense. Failing to comply when you have a high-profile will not get you the benefit of the doubt when things go wrong. Instead, people will seek to make an example of you. Willie Nelson, ENRON, Wesley Snipes….the list goes on.
Keep the profile in check. A champagne celebration is a rarity. Nine times out of ten, the work period deserves, at best, a cold beer.
GET IN COMPLIANCE
GET WANTS VS. NEEDS STRAIGHT
….The revolution will not go better with Coke.
The revolution will not fight the germs that cause bad breath.
The revolution WILL put you in the driver’s seat.
The revolution will not be televised,
WILL not be televised, WILL NOT BE TELEVISED.
The revolution will be no re-run brothers;
The revolution will be live…….
Gil Scott-Heron ♦ The Revolution Will Not be Televised
#18: Like the Last Poets, Gil Scott-Heron stands in the pantheon of innovators that gave birth to rap. Hip-Hop owes a debt of gratitude to this innovation. His words are a reminder that innovation will not be broadcast to you while you sit at home with a beer and potato chips. Your new idea will come in real time, but will not be served to the masses or else it would not be a revolutionary idea. You will have to recognize change by being attune and in the moment. Yes, you will need to zig, while the others are zagging.
Also revisit your marketing tagline. Does it stay with the consumer? That Coke tag is over three decades old and still is recognizable. We do not even have to say Listerine, because it is synonymous with the second line. Is your tagline or elevator speech that memorable? Does it resonate or is it forgotten?
THE NEW THING WILL TAKE WORK
CHANGE REQUIRES THOUGHT
…I know those who ain’t got it, feel like they want it
And those who got it ain’t really gotta flaunt it…
Too $hort ♦ Playa
Takeaway 100: A great reminder for any negotiation – understatement reflects true leverage. Just as it is easier to get a loan when you don’t need it, people want to work with the one that does not need them…they have got to have it.